Atomic PR has been recognized and awarded for the immense contribution in the in the public relations and technological invention sector. In the year 2010 for instance, the company was awarded for being a finalist in two categories in the PR week. The first category is the product branding campaign of the year. In this category, Atomic public relation was celebrated for the way it launched the Polaroid brand at Ces. The second achievement made by this public relation company is the in the Non profit campaign of the year. Here again, Atomic used it tools to implement an impressive campaign to save the parcels of land around the Hollywood.
Among the features that made Atomic to make massive campaigns with impacts across different sector is its use of a tool called Comcontext. This facility is used to not only gain insights to the customer?s activity but also put in place plans for the public relations campaigns using the real time data.
This analytic method is a major improvement on the traditional public relations exercise that has depended on the experience and professional opinion of the analyst. As a result, most decisions on adopting a PR strategy have always been made on the intuition not real data.? The hard facts provided by comcontext have provided 100% result to the clients of the Atomic Company. The other advantage of relying on data is that the performance is measurable. This ensures that the analysts working at Atomic are able to isolate non performing strategy and therefore change it appropriately.
Among the strategy used to rebrand Polaroid included both the conventional public relations media and the social media. The success of this program was so evident because Polaroid as a company had just been declared bankrupt. This brought a lot of issues which made the company to be out of touch with its customers. The strategy employed by Atomic to engage the public through press conferences and the social media was persuasive and managed to change the opinion of the customers.
What makes the Atomic PR even more attractive to clients is the fact that it is affordable. For example additional fees are not required to measure the performance of a campaign. When compared to other agencies which take a lot of money. The comcontext, though more complex and accurate, does not need client to pay additional fees to Atomic Public relations. The use of search accurate data informed the strategies used to rebrand and hence give Polaroid and new lifeline.
Random Posts
Source: http://www.tv5newsusa.com/why-atomic-pr-win-awards-539.html
lucid 2012 ncaa tournament bracket matterhorn chris harrison girl scouts printable bracket army wives
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.